Different Thinking for Your Next Stage of Growth
Layton & Associates helps growth-stage companies turn strategy into measurable business results. Founded by Cassie Layton, a seasoned marketing and strategy executive, the firm partners with CEOs and leadership teams to accelerate growth, strengthen go-to-market execution, and align marketing, sales, and operations around revenue objectives.
With experience scaling venture-backed companies through acquisition and leading teams across the EV, SaaS, and technology sectors, Layton & Associates brings both executive-level thinking and hands-on execution. The focus is simple: create clarity, build momentum, and deliver practical strategies that drive pipeline, improve performance, and support long-term enterprise value.
Meet the Founder
Cassie Layton is an executive with experience scaling growth-stage companies across the EV industry, SaaS business models, and technology-enabled services. She brings a strategic, revenue-focused approach to go-to-market execution, marketing leadership, and cross-functional alignment.
Cassie holds an MBA from University of Southern California, and she has served in senior marketing and strategy roles at two venture-backed startups, EV Connect and Happy Returns, that were successfully acquired by Schneider Electric and UPS respectively, providing firsthand experience building toward long-term enterprise value. Her background also includes management and marketing consulting, advising leadership teams on positioning, demand generation, and revenue acceleration.
She has worked internationally and is experienced in navigating complex markets, multi-stakeholder buying environments, and evolving regulatory and competitive landscapes, particularly within EV and emerging technology sectors.
Known for her ability to lead small, high-performing, cross-functional teams, Cassie combines executive-level strategic thinking with a hands-on operating mindset. She partners closely with CEOs, sales leaders, and product teams to translate strategy into execution, improve pipeline quality, and drive measurable growth.
Cassie is valued for her people-first leadership style, operational rigor, and willingness to step in where needed to deliver results.